Port Adelaide And MG Motor Sign New 5-Year Joint Major Partnership
Port Adelaide has entered into a new multi-year deal with MG Motor to become the AFL clubs new joint major partner.
The five-year partnership marks the first time MG Motor has partnered with an AFL club, demonstrating the confidence it has in the future direction of Port Adelaide.
Port Adelaide chairman, David Koch, said: “MG Motor is an established global company with a rich history in Australia and Port Adelaide could not be prouder of this partnership.”
“With MG Motor joining us as a joint major partner, we continue in our strategic drive to broaden Port Adelaide’s brand and make ourselves a bigger player in the national and international market.
“We are very grateful for the support MG Motor has extended to Port Adelaide and the belief it has shown in our future.”
Peter Ciao, CEO of MG Motor Australia, said: “We are thrilled to be entering into a five-year major partnership with Port Adelaide Football Club.
“MG Motor and Port Adelaide are two iconic brands with storied histories and a desire to continue innovating in our respective fields.
“Port Adelaide is also investing in the growth and development of its side, with the league-leading percentage of young players on its team, something which MG Motor aligns strongly with – as we continue on our journey of bringing our new model line up to the Australian market, building trust and providing more choice in the passenger car segment.
“It is these similarities that cemented the partnership and excite us as we prepare for our first season collaborating together.
“AFL fans are some of Australia’s most passionate sporting supporters much like our classic and modern MG owner groups and we look forward to watching the season unfold.”
The MG Motor name and logo will appear on the front of Port Adelaide’s home guernsey and on the back of its away strip.