PGA Tour broadens partnership with Opendorse to help partners with social media reach

The PGA Tour has announced an expansion of their partnership with athlete marketing platform Opendorse to help the Tour’s marketing partners activate relationships on social media alongside the top golfers.

Opendorse will make it easier for tour marketing partners to activate relationships, as they will have the ability to automate communication and share content with players.

Brian Oliver, executive vice president of corporate partnerships at the PGA Tour said: “Opendorse has been a tremendous asset in helping the Tour and the game’s top players work together on social.”

The PGA Tour has been using Opendorse to send high-quality content to its players since 2017.

This year the partnership grew to include content creation, where Opendorse helped create custom assets for players to boost their brands on social media.

“This announcement marks the next step for player marketing in the game of golf,” Opendorse chief executive, Blake Lawrence said.

“Now players can use Opendorse not only to build their brands but to capitalise on their value alongside the Tour’s premier partners.”

The PGA Tour launched a ‘Live Under Par’ campaign earlier this spring to highlight the interactions between players, players with fans, communities and charities.

The Opendorse relationship is part of an overall strategy to encourage players to engage with fans.