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PFL Secures USD$65 Million Investment Round

T
he Professional Fighters League (PFL) has announced the close of a USD$65 million (AUD$82.6 million) financing round, bringing the total funding of the company up to USD$175 million (AUD$222.5 million).

The PFL said the new investment capital raised in the latest round will go to accelerate PFL’s momentum, innovation, and growth, working towards funding international expansion, top talent acquisition, new product innovation, and global audience growth.

The USD$65 million institutional financing round was led by Ares Capital, Elysian Park Ventures, and Knighthead Capital.

PFL chairman and co-founder, Donn Davis, said the second most popular mixed-martial-arts (MMA) promotion, which is the first and only MMA promotion in the sport-season format, is now the fastest growing sports league worldwide.

“PFL is the disruptive company in the massive and underserved MMA market, and this new capital will fuel our aggressive growth from the No. 2 worldwide market position the company has quickly secured,” Davis said.

PFL CEO, Peter Murray, said the competition is the industry’s leading innovator, with a unique on-screen product with engaging data via its proprietary SmartCage technology.

“PFL provides the 450 million worldwide MMA fans the excitement and transparency of the sport season format just like other major sports,” Murray said.

“In the PFL, fans follow individual fighter ‘win and advance’ journeys throughout the regular season, playoffs, and championships.

“There is no undercard in the PFL, every fight matters,” he said.

The funding will help the PFL further establish its own over-the-top (OTT) streaming service it launched in August last year, after the season was cancelled due to the COVID-19 pandemic.

The 2021 season of the PFL is scheduled to begin on April 23.