Penrite Oil has announced a two-year deal with one of the Virgin Australia Supercars Championship flagships events, to become the official naming rights partner of the Penrite Oil Sandown 500.
Along with the announcement, Penrite Oil will continue as the official Oil and Lubricant partner of the Supercheap Auto Bathurst 1000 and will have significant brand presence and activations at both events.
Supercars general manager, commercial, Jamie Black, said the partnership with the Australian family owned company Penrite Oil, will help continue the success of previous partnerships with the category.
“Penrite Oil has a strong pedigree in motorsport and has provided unwavering support of Australian-based teams, drivers and organisations from a raft of motorsport disciplines over the past 90 years,” Mr Black said.
“As a company entrenched in Supercars it is a logical step to add naming rights to one of the biggest races in Australia’s biggest category to its’ brand portfolio.
“We’re proud to continue to build a strong partnership through today’s announcement of the Penrite Oil Sandown 500,” he said.
Penrite Oil general manager, Toby Dymond, said the Sandown event is a perfect fit for a partnership for the Melbourne based company.
“Our family grew up with a great interest in all forms of motorsport and our staff share our passion,” Mr Dymond said.
“Many of us have even raced at this track and so our association with Melbourne’s home of motorsport, Sandown, makes sense to us.
“Penrite has grown from humble beginning to today, being a leading Australian oil brand.
“We are proud to employ over 250 people, export to more than 35 different countries and continue to manufacture right here, on Australian soil,” he said.
This partnership comes following an announcement earlier this year that Penrite Oil will sponsor both of Erebus Motorsport’s Commodores in the 2019 Supercars season, under the new Penrite Racing banner.
The upcoming Penrite Oil Showdown 500, which will take place in November, will also work to support the Movember charity, with a ‘retro bar’ at the event, with a gold coin donation for the Movember charity.