Penfolds Named New Victoria Derby Day Partner
he Victorian Racing Club (VRC) today announced Australian winemaker Penfolds as the third naming rights partner in the Victoria Derby’s 166-year history.
According to the VRC, the four-year sponsorship agreement, includes the naming rights for “Australia’s oldest classic race, the Group 1 Victoria Derby,” as well as the first day of the Melbourne Cup Carnival, Victoria Derby Day.
Penfolds become the Official Wine Partner of the VRC and the Melbourne Cup Carnival and will take up a marquee position in Flemington’s Birdcage enclosure.
As part of the agreement, they will also create a unique Penfolds experience for VRC members and will curate the wine lists in all the course venues including the Club Stand.
VRC chairman, Neil Wilson, said the club was proud to welcome Penfolds as the Victoria Derby Day partner.
“As custodians of what is widely regarded by race lovers as the best day’s racing in Australia, the Victorian Racing Club is incredibly proud to link the Victoria Derby with a global brand that is as iconic and time-honoured as Penfolds,” Wilson said.
“The new partnership extends one of the longest VRC partner relationships to more than 40 years with Penfolds owner, Treasury Wine Estates.
“Victoria Derby Day traditionally attracts the largest crowd on any Australian racecourse every year and this year we are eagerly anticipating the return of spectators to Flemington Racecourse to enjoy Penfolds Victoria Derby Day, and mark the moment enjoying a Penfolds wine.
“Penfolds Victoria Derby will go from strength to strength, and we are thrilled to partner with Penfolds as they affirm their status as a global luxury icon,” he said.
Treasury Wine Estates CEO, Tim Ford said they are excited to showcase Penfolds on an international stage and build its association with “one of the world’s greatest racing clubs.”
“Today’s announcement takes place in a year that also enables us to celebrate 70 years of our flagship Grange – a wine that is poured to mark genuine moments and celebrations,” Ford said.
“Although today is traditionally associated with black and white, we look forward to adding a splash of red to the celebrations on Penfolds Victoria Derby Day,” he said.