Ministry of Sport

Pedders Signs Five Year Partnership With Supercars Championship

The Virgin Australia Supercars Championship has secured a new five-year partnership with Pedders Suspension & Brakes.

Pedders and SupaShock have also formed a technical partnership to design, develop and manufacture the Peddders Dampers By SupaShock, which has been appointed as the Official Control Damper of the Virgin Australia Supercars Championship for the next five years.

Scott Pedder, Managing Director of Pedders Suspension & Brakes, said: “Our Australian owned franchise operation is a proud supporter of Australian motor racing and Australian manufacturing.

“We are very excited to once again be involved with the Virgin Australia Supercars Championship.

“Product innovation is a key driver for our business and our technical partnership with SupaShock is a testimony to this.

“It is also a huge honour for our 2 great companies to be the Official Control Damper to the Virgin Australia Supercars Championship.”

Pedders will also partner with Erebus Motorsport to supply racing coils for the two racing Holden Commodores driven by David Reynolds and Anton de Pasquale.

Pedders will now proudly integrate its official sponsorship of Supercars and Erebus Motorsport into its general marketing program and share reciprocal marketing and networking benefits.

“Supporting iconic names like Supercars, SupaShock and Erebus Motorsport is a natural fit for the Pedders group,” Scott said.

“We will continue to educate and engage with motorsport fans across Australia and the world.”

Sean Seamer, Supercars CEO, said: “We’re excited to welcome Pedders and SupaShock as our damper and suspension partners at Supercars.

“Having two quality Australian companies partner together to make sure our cars continue to run as safely and smoothly as possible is great news for our Supercars teams.

“We look forward to the next five years ahead with Pedders and SupaShock and we hope our teams will really benefit from this partnership.”

Supashock Founder and Managing Director, Oscar Fiorinotto, said: “Supashock’s roots run deep in both Australian and global motorsport, it is what our business was founded upon.

“We are excited to bring an Australian made product alongside our knowledge and experience to the Virgin Australia Supercar Championship in what we think will result in tight, exhilarating racing.”

“Supashock takes product innovation to the next level with advanced engineering, manufacturing and testing facilities.

“Continuous improvement is what we strive for, and we have built our reputation around delivering excellence to our customers through our OEM, aftermarket, 4×4 and defence technologies.”

“We are proud to partner with Pedders being another great Australian company.

“We very much look forward to working with Pedders and Supercars on what is forecast to be a fantastic five-year partnership on a world-class stage, using Australian made technology.”

Shaun Carney

Shaun Carney