Ministry of Sport

Orlando Magic and AS Monaco announce first-of-its-kind esport partnership

NBA’s franchise Orlando Magic and Ligue 1 French football team, AS Monaco, have announced a first-of-its-kind partnership showing its continued commitment and involvement in the esports community.

Magic Gaming is the first NBA 2K League team to partner with a professional sports team outside of the country, providing an opportunity for shared revenue and exposure through cross-marketed partnerships.

The partnership will focus on digital growth through social media content, fan giveaways and interactions between professional gamers, providing fans with a unique experience.

“Magic Gaming looks forward to this distinctive partnership with AS Monaco and what this can accomplish for both teams in the digital space,” Orlando Magic Chief Sales Officer, Michael Forde said.

“This also provides a great opportunity for both organisations to expand their international reach.

“It truly is a win-win.”

AS Monaco, the football club of the Principality of Monaco since 1924, is a major club of the French and European football leagues along with being a European football club esport pioneer with the launch of its esport team in 2017.

With this deal, AS Monaco has become the latest French football team to tap into foreign esports markets especially following Paris Saint-Germain’s partnership with Chinese esports organisation LGD Gaming to create Dota 2 team PSG.LGD.

“By launching this esport partnership with a club as prestigious as the Orlando Magic, AS Monaco is looking to seize the opportunity to develop its image in North America and to create innovative content and activations for our respective fans,” AS Monaco Head of Digital, Jean-Philippe Dubois, said.

“This partnership is fully in line with the club’s digital strategy, to announce us as a pioneering and bold club.”

Shaun Carney

Shaun Carney