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Matildas Football

Optus Sport Secure Rights To 2023 FIFA Women’s World Cup

O
ptus Sport have secured the media rights for the 2023 FIFA Women’s World Cup set to be hosted in both Australia and New Zealand.

Optus Sport customers, of which there are currently 880,000 active subscribers, will gain full access to all 64 games from the World Cup both live and on demand as well as preview and review shows.

On the announcement, Optus chief executive, Kelly Bayer Rosmarin, said: “We are delighted to not only support the most exciting women’s sporting event in the world, hosted right here on our home soil, but also to demonstrate our unwavering commitment to growing women’s sport in this country.”

“This is truly a unique opportunity for Australians to stand behind our world leading Matildas and enjoy every action-packed moment of the tournament.

“We are passionate about bringing the Matildas and the other 31 participating teams to as many Australians as possible,” she said.

Optus vice president of TV, content, and product development, Clive Dickens said the cup represented an opportunity to “help drive growth and visibility of women’s football in Australia.”

“We are committed to changing the future children see and the importance of promoting women in sport to drive that change,” Dickens said.

“It is a privilege, and an endorsement of our credentials by FIFA, to be awarded the rights to showcase this monumental event,” he said.

FIFA chief women’s football officer, Sarai Bareman, said FIFA was excited to have Optus Sport as the official broadcaster of the world cup.

“Optus has shown a strong commitment to broadcasting women’s football and this deal will provide unprecedented coverage in Australia for the tournament, as well as bringing women’s football to more fans and new audiences,” Bareman said.

“We look forward to working with Optus to promote the FIFA Women’s World Cup 2023 to accelerate the growth of the women’s game in Australia in the lead up to 2023,” she said.

This is another football acquisition for Optus Sport who are soon to broadcast the UEFA EURO 2020 tournament on 12 June as well as the 2021 Copa America on 14 June.