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Optus launches FIFA world cup campaign

Coverage of all 64 matches will be free for all Optus customers, or a $15 per month subscription fee will apply for fans with other telco companies.

“We wanted a campaign that captures the spirit of the game, but also the sheer entertainment value of the tournament for all fans,” Ben White, managing director for product and marketing said.

“Our campaign, ‘The Good, The Bad and The Beautiful’, celebrates the dramatic moments of the World Cup.

“This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage. Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all.”

Video Available to watch on Optus Sports official account on Youtube.