Number One NFL Draft Pick Quick To Sign Merchandise Partnership
he NFL’s number one draft pick for 2021, Trevor Lawrence, has announced a multi-year memorabilia and collectibles partnership with Fanatics.
Adding to his already impressive portfolio of endorsement including Adidas, Gatorade and Blockfolio, Lawrence’s deal with Fanatics will see the merchandise company become the sole provide of his autographs and memorabilia products.
Lawrence becomes the latest star athlete to sign a similar deal with Fanatics, following in the footsteps of Tom Brady, Zion Williamson, Joe Burrow, Sabrina Ionescu, and Aaron Judge.
The 21-year-old has amassed over 1.2 million followers across his social media platforms, primarily Instagram and Twitter, before playing a single game in the NFL.
Speaking on his partnership with Fanatic, Lawrence said: “I’m really excited to be joining the Fanatics team, especially since they are based here in Jacksonville.”
“Fanatics is the most trusted brand in the industry and together we get to give fans even more access to the game through memorabilia and exclusive signed items,” he said.
Fanatics executive vice president, Victor Shaffer, said: “As a Jacksonville-based company and the official merchandise partner of the Jaguars, its incredibly exciting to welcome Trevor to the Fanatics family.”
“Following one of the most illustrious careers for a college quarterback ever, we’re looking forward to creating an unmatched shopping experience and opportunities for fans in Jacksonville, Clemson and beyond to celebrate both his time in college and the starts of his NFL career,” Shaffer.
It has been estimated Lawrence has converted his sign-on bonus after being drafted into three cryptocurrencies: bitcoin, ethereum, and solana, with Sportrac estimating the investment was worth $24.1 million.
The details of Lawrence’s rookie contract with the Jacksonville Jaguars includes 4 years, with $36.7 million fully guaranteed, with a fifth-year option available.