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NSWRL Adds Two New Major Partners

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ew South Wales Rugby League (NSWRL) has announced two new partnerships for 2021, with Puma signing a four-year deal with the Brydens Lawyers NSW Blues and NSWRL becoming a member of the Australian Pride in Sport program.

The NSW Blues have now joined their NRL State of Origin rivals, the Queensland Maroons, by partnering with Puma, with the athletic apparel and footwear company now covering both sides in the competition.

NSWRL chief commercial officer, Jodie Cross, said the partnership reflects the confidence an international brand such as Puma has in the organisation.

“There is no bigger rivalry in Australian sport than State of Origin and it is fitting that Puma is now associated with the Brydens Lawyers NSW Blues and Harvey Norman NSW Women’s Origin team to continue their association with some of the biggest sporting brands on the planet,” Cross said.

“Puma is a global leader in sports which empowers all athletes to excel both on and off the field.

“Their values include being brave, confident and determined which are the same qualities that all our players share every time they set foot on the Origin arena to do battle.

“This is one of the most significant apparel deals in the history of the NSWRL and I look forward to sharing news with all our fans about our new 2021 jersey when it is released in the near future,” she said.

Puma Oceania general manager, Pancho Gutstein, said: “Partnering with the NSW Blues is an exciting opportunity for everyone here at Puma.”

“They are a much-loved team and organisation and evoke a large amount of passion every time a player pulls on the NSW jersey.

“We share the same love for sport and are proud we can provide their players and supporters with the best performance and fanwear in the game,” Gutstein said.

With the Pride in Sport partnership, NSWRL revealed its commitment to developing rugby league as an inclusive sport for all, by joining the only sporting inclusion program designed to assist sporting organisations.

NSWRL chief executive, David Trodden, said the partnership with Pride in Sport will help promote positive messages and examples around LGBTQ inclusion across the state.

“NSWRL is please to have partnered with Pride in Sport,” Trodden said.

“We aim to further our inclusive practices so that everyone feels welcome.

“NSWRL is committed to providing a safe, fun and inclusive environment for all people, including those of diverse sexualities and genders.

“Being an inclusive sport not only reflect our core values, it also reflects the diversity of our local communities,” he said.

Pride in Sport Australia national program manager, Beau Newell, said: “By joining Pride in Sport and working with ACON, NSWRL is showing the community that they care about the health and wellbeing of their athletes, and members across NSW.”

“Congratulations to NSWRL for leading the way in changing Australia’s sporting culture, to be more inclusive,” he said.