Leading provider of fresh meal delivery kits, HelloFresh joins forces with NSW Institute of Sport (NSWIS) as new Performance Partner.
Directly supporting the NSWIS Nutrition Program, the new partnership will provide nutritional support and advice to NSWIS athletes, enabling them to eat well without the stress of meal planning or shopping for ingredients.
The five NSWIS athletes that will join HelloFresh as ambassadors include Olympic silver medallist Melissa Wu, Olympic sprinter Anneliese Rubie, Gold Coast 2018 Commonwealth Games gold medallist Madison de Rozario, Hockeyroo Anna Flanagan and world champion sprint canoeist Riley Fitzsimmons.
NSWIS CEO Kevin Thompson says the new partnership will be highly beneficial to NSWIS and its athletes while helping to promote good nutrition to a national audience.
“We are delighted to have HelloFresh on board with us as a Performance Partner,” said Thompson.
“At NSWIS, we are focused on providing athletes with the best resources to help drive elite performance and in this respect, HelloFresh represents an ideal fit.
“Partnerships like this are vital in demonstrating how top performance and good nutrition go hand-in-hand.”
NSWIS Senior Dietitian Sally Walker says increased support for the NSWIS Nutrition Program is welcome news, with food and performance so closely linked to one another.
“Food fuels performance, so good nutrition directly supports your body’s needs to train at its best.
“With the help from HelloFresh, we’ll be able to grow our nutrition services so that our athletes are getting even more targeted support, which should help drive world’s best performances in training and competition.”
HelloFresh CEO Tom Rutledge says, “HelloFresh is very proud to partner with NSWIS.”
“It’s tremendous to receive the endorsement of their dietitian so that we can be part of their training regime of top-performing athletes as they seek to be the best that they can be.
“HelloFresh is all about making people’s lives easier whether that’s families or top performance athletes.
“We want to make sure they don’t have to think about what they’re buying and cooking – they can just get on with what they need to focus on.”