Australia’s leading pharmacy retailer, Chemist Warehouse, has extended its relationship with the NRL by securing the naming rights for Sunday football in 2019.
Chemist Warehouse partnered with the NRL in 2018 across a series of marquee matches, including the Finals Series, Grand Final, State of Origin and the Pacific Test Match.
With an average TV audience nearing 1m viewers per day and over 30,000 attendees at Sunday Football in 2018, Chemist Warehouse will re-focus their efforts on the new naming rights deal.
NRL Chief Commercial Officer, Andrew Abdo welcomed the partnership extension for this season, adding that Sunday afternoon footy had long been one of the most popular for fans throughout the country.
“Rugby league is a sport that brings people together and it doesn’t get much better than traditional Sunday afternoon footy for fans,” Mr Abdo said.
“Whether it’s the live match experience or gathering around the barbie at home, we know our fans love getting together to experience entertaining footy on a Sunday.
“Chemist Warehouse Sunday football will no doubt deliver some intriguing and entertaining matches in 2019.”
Director of Chemist Warehouse Retail, Mario Tascone, said: “At Chemist Warehouse we take pride in our continued support of the NRL and are thrilled to continue the partnership in 2019, offering NRL fans event day experiences and activations at key marquee matches.”
Chemist Warehouse will activate their partnership at Brisbane Magic Round in Round Nine.
An in-stadium activation will run across the four days of competition, providing fans with a unique footy experience.
Alongside Brisbane Magic Round, Chemist Warehouse will also activate across NRL major events, including Holden State of Origin and the NRL Telstra Premiership Finals.
The extension of the Chemist Warehouse partnership comes off the back of a successful year in 2018 for the code, with 100 per cent renewal of all major partners and 18 per cent growth of NRL corporate partnerships revenue.
2018 also saw the NRL take the mantle as the most watched sporting code on TV in Australia, with over 94 million cumulative viewers across the regular Telstra Premiership season