The NRL’s Magic Round has delivered an economic benefit of $20 million to the Queensland economy during the four-day event, according to the State Government.
The economic model released by the Queensland Government claims more than 116,000 fans attended Brisbane’s NRL Magic Round in May, with more than 48,000 of those fans travelling to Brisbane specifically for the event.
“We worked closely with the NRL to develop this totally new product,” Minister Jones said.
“This data shows that local businesses were the ones to really benefit.
“One in 10 Queenslanders rely on tourism for an income so it’s important that we’re delivering new events that are proven to bring more visitors to our state.”
“The four days of football action generated 105,000 room nights for Queensland which means those who came for the footy also had the chance to stay in Brisbane and enjoy some of our world-class tourism experiences.”
The NRL Magic Round was secured for Brisbane by the Queensland Government, through Tourism and Events Queensland and Brisbane City Council through Brisbane Marketing.
Brisbane Lord Mayor Adrian Schrinner said securing the NRL Magic Round was part of the city’s plan to grow the local economy and attract more visitors.
“The NRL Magic Round was an Australian first and one that we were thrilled to add to our rich calendar of major events offering more to see and do in Brisbane.
NRL Chief Executive, Todd Greenberg, advised planning was well underway for a return to Brisbane in 2020.
“We couldn’t have hoped for a better outcome for our first Magic Round, with south-east Queensland fans and travelling visitors giving it a huge tick of approval.
“I have no doubt that next year will be bigger and better and I congratulate everyone involved in helping bring this event to life.”