NRL Commercial Partnerships Wrap Up: Sea Eagles, Tigers, More
ith the 2021 NRL season nearing its conclusion in the lead up to the Grand Final, here’s the latest commercial partnerships from around the league.
The Manly Warringah Sea Eagles have announced PointsBet as the new major partner of the club for 2022.
The multi-year partnership will see PointsBet take the main front position on the Sea Eagles’ NRL jerseys for the next four years, with the inclusion of potential additional financial benefits for the club if they win any premierships over that period.
PointsBet co-founder and chief marketing officer, Andrew Fahey, said: “We’re not only investing significantly as the new major partner of the Sea Eagles for at least the next four years, we’re also committed to rewarding the club for making more finals, including a $500,000 bonus for each premiership won over the term.”
“We signed this agreement back in March, well before we knew how great the team were going to perform this year, so to now have all this fantastic momentum heading into the future is even more positive for PointsBet and our new partnership with the Sea Eagles.
“Manly is a strong and successful club.
“We are proud to align PointsBet with this winning culture and to have our brand feature prominently on the famous maroon and white jerseys of the Sea Eagles for next season through until at least the end of 2025,” Fahey said.
The Sea Eagles have also confirmed a two-year partnership extension with Shaw and Partners Financial Services, who have been a premier partner of the club since 2018 with their logo displayed on the sternum and sleeves of Sea Eagles NRL and junior team jerseys.
Elsewhere in the league, CommBank has entered a multi-year partnership with Venues NSW for the naming rights of Western Sydney Stadium (formerly Bankwest Stadium) in Parramatta.
The stadium, which is the home of the Parramatta Eels and the Wests Tigers, will be renamed CommBank Stadium from 1 October, with CommBank announcing a $120,000 investment to assist small businesses in the 12 Western Sydney Local Government Areas (LGAs) subject to harder lockdown restrictions.
The Sharks have also announced they have joined Australia’s Institute for Urban Indigenous Health (IUIH) as well as its four founding Community Controlled Health Services (CCHSs), in an effort to support eligible Aboriginal and Torres Strait Islander people to get the COVID-19 vaccine, as part of the ‘I Stepped Up’ initiative.
Sharks general manager community, people & culture, George Nour, said: “This campaign is an absolute imperative, at a crucial time for all Australians, and particularly among Aboriginal and Torres Strait populations.”
“Research shows they have a much higher incidence of underlying chronic illness, which places populations in that more vulnerable category of being seriously affected by the COVID-19 pandemic.
“It’s a pivotal part of our partnership commitment to ensure the improvement of Indigenous peoples’ wellbeing and to ensure individuals and entire communities live long, prosperous, healthy lives,” Nour said.