Nissan Looks To Strengthen Brand Awareness With Netball Australia Extension
Just days after claiming the inaugural naming rights to the Queensland State Netball Centre, Nissan has announced the renewal of its partnership with Netball Australia, Suncorp Super Netball and the Samsung Australian Diamonds for a further two seasons.
The partnership extension will see Nissan continue as the Major Partner of Netball Australia, Suncorp Super Netball and the Diamonds, of which Nissan is the exclusive automotive partner.
Nissan was one of the inaugural partners of Suncorp Super Netball in 2017 with the relationship seeing Nissan Australia enjoy exclusive automotive rights with the majority of the competition’s teams.
The partnership has already led to innovation with 2019 having seen the introduction of Nissan Net Points – the first statistical player performance metric, which provided fans with greater insight into elite netball through its integration into the broadcast.
Netball Australia CEO, Marne Fechner, said it was exciting to see the partnership extend and to continue to build on the strong and established connection the organisation’s share in growing netball across the country.
“Nissan is an important part of the Netball Australia family and we are delighted to extend our partnership for a further two years,” Fechner said.
“From the grassroots to our elite, Nissan shares our commitment to ensuring netball in Australia thrives, and we look forward to having an even greater impact through our partnership in the coming years.”
Nissan’s involvement in netball is designed to strengthen brand awareness and engagement opportunities in the community and will help to market Nissan’s range of innovative vehicles to a wider audience across multiple buyer demographics.
“Netball is Australia’s number one female team participation sport and we are delighted to continue our sponsorship of the sport, from the grassroots to the elite teams,” Nissan Australia Managing Director, Stephen Lester, said.
“Nissan has been a proud partner of the Super Netball since its inception, and of the Australia Diamonds, so we are delighted to extend our relationship with the sport for two more years, but also expand our footprint across the sport.”
The grassroots netball community comprises of 1.2 million participants across local clubs and associations.
Since its launch in 2017, Suncorp Super Netball has experienced significant year on year growth, increasing match attendances, broadcast and live streaming reflect the strength of the competition.
Nissan now has sponsorship relationships with seven of the eight Super Netball teams.
Nissan is the Premier Partner of GIANTS Netball and the NSW Swifts, and the Official Auto Partner of Melbourne Vixens, West Coast Fever, Queensland Firebirds, Sunshine Coast Lightning and the Adelaide Thunderbirds and is also the official automotive partner for every state and territory netball association.