Cricket Australia has renewed the partnership between Nickelodeon and the KFC Big Bash League (BBL) for the 2018/19 season following the success of their partnership over the past three years.
The one year deal for 2018-19 BBL season will see the rollout of new match day activations and gameplay featuring the Australian debut of costume characters for Nickelodeon’s newly released Rise of the Teenage Mutant Ninja Turtles, a third season of the Logie Award-nominated TV series, Crash the Bash, and huge prize giveaways for fans throughout the BBL season.
Nickelodeon will host special events at eight BBL matches throughout the season with appearances from the Teenage Mutant Ninja Turtles who will be giving away family trips to Nickelodeon Land at Sea World on the Gold Coast, including accommodation at Sea World Resort.
Fans will also compete in challenges on the field-of-play during innings breaks, while Nickelodeon’s Nick Squad will be making a comeback to entertain families off the field with inflatables and water play activations to keep kids cool throughout the day.
Cricket Australia head of Big Bash League, Kim McConnie, said: “It’s a pleasure to be partnering with Nickelodeon for the eighth season of the KFC BBL.
“This summer, more fans will be able to enjoy the fast-paced on-field action than ever before, as the competition moves to a full home-and-away fixture.
“We believe this will be one of the most exciting BBL seasons to-date and we look forward to working with Nickelodeon once again to deliver more fun and enjoyment to our fans across the country.”
General manager and VP of Nickelodeon Australia and New Zealand, Ben Cox said: “We are thrilled to once again be partnering with the BBL to provide blockbuster kids entertainment both on and off the field.”
BBL08 will feature 59 matches across 61 days from December to February in what is expected to be one of the biggest seasons to-date.
Fox Cricket will cover all the matches on TV, with Seven also showing some of the action.
To view the full fixture for the upcoming BBL08 season, visit www.bigbash.com.au/fixtures.