Ministry of Sport

NHL betting first as Golden Knights partner with William Hill

The Las Vegas Golden Knights multi-year deal with sportsbook operator William Hill has claimed the first betting partnership in the National Hockey League (NHL).

The deal will see the company benefit from an away game viewing party, a TV visible dashboard, visible signage at the Knights’ T-Mobile Arena, as well as the display of the updated league-wide odds during intermission on the scoreboard.

William Hill and the Vegas Golden Knights said they plan to collaborate on using a variety of media, promotional and advertising platforms to engage with fans.

Golden Knights president, Kerry Bubolz, said: “We are always looking for innovative ways to engage different segments of our fanbase and provide a unique fan experience.”

“Like the Vegas Golden Knights, William Hill US is a proud ‘Vegas Born’ organisation.

“This partnership between a major professional team and a sportsbook operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space.”

The United Soccer League’s Las Vegas Lights penned a deal with William Hill back in June, making the Golden Knights the second Vegas sports team to partner with the sportsbook operator.

William Hill US chief executive, Joe Asher, said: “William Hill is the leader in the US sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sportsbook and an NHL team in the country.”

The Vegas Golden Knights are about to embark on their second NHL season, which begins on the 4th October at the home of the Philadelphia Flyers.

Shaun Carney

Shaun Carney