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NFL Signs Near USD$1 Billion Sports Betting Deals With DraftKings, FanDuel And Caesars

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he National Football League (NFL) have announced their inaugural sports betting partners, DraftKings, FanDuel and Caesar, in what is also the US’s first ever major sports gambling partnership.

There have been no confirmed figures, however an unnamed source familiar with the negotiations said they are five-year deals respectively that will earn the NFL nearly USD$1 billion (AUD$1.3 billion), if the deals run their course.

The unnamed source also said the league intends to sign more deals such as these in the future, mainly operator partnerships at a lower tier.

Sports betting only became legal in the US recently, as this announcement comes after many nations globally have put a ban on sports betting sponsorships with competitive teams, most notably in Australia, where teams such as the A-League’s Western Sydney Wanderers and the Big Bash League’s Sydney Sixers no longer allowing deals at their respective clubs.

The NFL’s announcement comes just two weeks after the league signed on with Genius Sports as an exclusive data partner, a deal which included more than USD$400 million (AUD$517 million) in equity.

The most recent deal will see all three sports betting operators paying for the league’s official data feed (from Genius Sport), as well as being able to use the NFL logo and team marks on their platform, whilst also being able to integrate sport betting content on the league’s website and app, and be able to obtain league footage and highlights.

Locally, the NFL and Australian betting company, Tabcorp, are in partnership.