New Zealand Rugby Sign NZD$8 Million Ineos Deal

ew Zealand Rugby (NZR) has signed a six-year contract with petrochemicals giant Ineos sports performance group worth approximately NZD$8 million (AUD$7.5 million) a year.

The UK based petrochemical company will become the official performance partner of NZR as the rugby union body will join Ineos accumulation of sports partners, including Mercedes-AMG Petronas Formula 1 team, Ineos UK sailing Team, Ineos Grenadiers cycling team, and OCG Nice and FC Lausanne- Sport soccer teams.

From 2022 Ineos branding will appear on the front of training jerseys and the back of playing shorts for the All Blacks, Black Ferns, both national sevens teams, the Maori All Blacks, All Blacks XV and the All Blacks under 20 side.

The AIG insurance company logo will remain on the front of the All Blacks jersey until their deal expires at the end of 2021.

Ineos chairman, Sir Jim Ratcliff, said: “[The All Blacks] have consistently shown the grit and determination needed to perform at the highest level of sport and there will be a lot that we can learn from them.”

New Zealand’s Rugby CEO, Mark Robinson, added saying: “To partner with Ineos and be part of such a unique and diverse global sports performance group is an exciting new venture, we are committed to nurturing the development of rugby over the next six years with Ineos Sport and are looking forward to working alongside some of the best sports teams in the world.”

Greenpeace’s environmental organisation called on both the NZR and the New Zealand Rugby Players Association (NZRPA) last month to reject the deal with Ineos as Greenpeace New Zealand’s, Steve Abel called the petrochemical giant a “merchant of plastic pollution.”

“We hope that the New Zealand public and All Blacks and rugby players both present and past will stand and tell NZ rugby ‘no, you must not stain the silver fern in oil’,” Abel said.

In line with Ineos sustainability Paris Agreement, Ineos is committed to becoming carbon zero by 2025.