“The Weeknd” will be performing in the Pepsi Halftime Superbowl show, his creative spin in a secret lead up to NFL’s big dance in Tampa on Sunday American time, tells of a final meal.
The Super Bowl LV comes with the hefty price tag of approx. 7 million (USD) for a 30 second commercial in 2021. That kind of money for a 30-second ad might appear outrageous, but Super Bowl ads can generate somewhere in the neighborhood of $10 million in ad value.Brands have cut back the spend last year in March which did affect budgets and branding ability in the midst of the pandemic.
In 2020, 70 commercials were shown during the Super Bowl broadcast, amounting to a total ad time of 46 minutes.
Here is a “taste” of what popular brands are creatively executing with their budgets.
