NBL1 Announce Long-Term Partnership With Sportradar

emi-professional National Basketball League 1 (NBL1) have announced a long-term data and audio-visual partnership with provider of sports data and entertainment solutions, Sportradar.

The deal, which covers all national men’s and women’s conferences, as well as the Victorian-based State Championship, will allow Sportradar to supply its downstream partners alongside other basketball properties in its portfolio such as the National Basketball Association (NBA).

Sportradar director of sports media and partnerships in Oceania, David Edwards, said it is a positive to be able to link the professional and semi-professional leagues together.

“We’re very pleased to secure a long-term official data and audio-visual rights agreement with one of the most exciting semi-professional sporting leagues in the region,” Edwards said.

“The NBL1 competition is a stepping stone to the NBL, one of the world’s top professional basketball leagues, and it is important that they have a flexible, state of the art technology platform to help showcase that talent and engage new fans,” he said.

The announcement comes just a few months after the sports entertainment and data company were named as NBL media distributor and OTT partner.

NBL1 chief commercial officer, Brad Joyner, said it’s clear the NBL have chosen Sportradar as their partner of choice for the long-term.

“Sportradar’s technology and data-driven approach is especially effective and relevant in today’s sporting environment,” Joyner said.

“Their knowledge of Australian sports and fans, together with their technology-focused approach and global track record in sports content was instrumental in our decision to announce Sportradar as our official data partner to the NBL1 competition,” he said.

Sportradar are currently official partners of the NBA, NFL, NHL, MLB, NASCAR, FIFA, AFC and UEFA.