Looney Tunes characters will be featured on a sports uniform for the first time thanks to an exclusive collaboration between First-Ever, the National Basketball League (NBL) and Warner Bros. Consumer Products.
The Hungry Jack’s NBL Looney Tunes Round will tip-off with traditional Boxing Day open-air game between Melbourne United and the Cairns Taipans at Melbourne Arena.
The new Looney Tunes uniforms will be worn by all teams across the round, while the Perth Wildcats and United will also wear the uniforms for their round 12 game on Saturday December 21.
The Looney Tunes characters on each uniform are:
Adelaide 36ers – Tasmanian Devil
Brisbane Bullets – Yosemite Sam
Cairns Taipans – Wile E. Coyote
Illawarra Hawks – Road Runner
Melbourne United – Bugs Bunny
New Zealand Breakers – Tweety
Perth Wildcats – Sylvester
South East Melbourne Phoenix – Marvin the Martian
Sydney Kings – Daffy Duck
There will be a Looney Tunes flavour at all games during the Hungry Jack’s NBL Looney Tunes Round with select Looney Tunes characters at games, Looney Tunes promotional cards given to fans and the Looney Tunes Family Shoot Out, where a family of four can win a VIP Family Pass to Movie World.
First Ever CEO and NBL Co-Owner, Justin Kestelman, said: “Looney Tunes is one of the world’s most iconic brands and it’s an honour to collaborate with WB for this exclusive apparel collection.
“We hope these uniforms and apparel create a sense of nostalgia amongst basketball fans around the world, but also resonate with kids who avidly follow the likes of Bugs Bunny, Daffy Duck and Looney Tunes as a whole.
“We believe this line will lead the way in First Ever becoming a pioneer in the pop culture basketball apparel space.”
Along with playing uniforms, fans will also be able to purchase Looney Tunes inspired team merchandise including lifestyle vintage t-shirts and crew neck jumpers.