75th Anniversary “NBA Lane” Premiere
he NBA has announced the global premiere of, “NBA lane”, a short film celebrating the league’s storied history ahead of its 75th Anniversary Season.
Michael B. Jordan is the star actor and producer of the film, with more than 30 NBA players and legends also coming together to tell the story of the past 75 years, “through a comedic and fun lens,” says the NBA.
The film is set in a fictional neighbourhood where NBA players and legends reside, taking the audience on a journey with the personalities who have written the history of the game.
The three-minute film follows Jordan, the neighbourhood “Hoop Bus” driver, taking a group of children on a tour of the NBA neighbourhood that houses 75 years of basketball culture.
The NBA says that “the tour aims to honour both the NBA legends who have laid the foundation of the league and the current players who are shaping its future.”
NBA chief marketing officer, Kate Jhaveri, agreed that “NBA Lane” was created as a way to honour both the history and future of the NBA.
“We are thrilled to bring together some of the league’s greatest players and legends to celebrate not just the NBA’s 75th Anniversary Season, but also the connection fans have built with our game,” Jhaveri said.
NBA Legend, Bill Russell, said: “As someone who has been a member of the NBA Family for the past 65 years, I can truly say, like I do in ‘NBA Lane’, this game just keeps getting better.”
“Being a part of this film, alongside so many greats representing nearly eight decades of the league’s history, is a great thrill and a tremendous honour,” Russell said.
The film will be streamed across all NBA social platforms and on NBA.com/75, beginning Thursday, Oct. 7 at 12 p.m. ET as part of the “NBA 75” flagship campaign.
“NBA Lane” will begin airing on television networks Sunday, Oct. 10, with 30 and 60 second versions of the film to air across all platforms during the fall.
The film is created in conjunction with Translation LLC, directed by Rick Famuyiwa and Emmett Malloy.