Twitter will stream single-player camera views during coverage of 20 Turner Sports National Basketball Association (NBA) matches this season.
NBA’s Twitter community, which has the largest Twitter following of any sports league in the world, will be able to vote on which player they want to be featured, beginning with the Feb. 17 NBA All-Star Game.
As part of the move, the over-the-top (OTT) content will compliment Turner’s NBA coverage, offering its audience a way to view the game from different vantage points in real-time.
“The NBA Twitter community is among the most vibrant in sports and entertainment,” NBA Commissioner, Adam Silver said.
“While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second-screen experience that will further enhance the way fans engage with each other and the game.”
The new feature will apply to the second half for each match, which will debut during Turner’s presentation of the 2019 NBA All-Star Game on 17th February.
“Turner and the NBA have always taken a leadership position in providing fans with engaging experiences and this partnership with Twitter is the latest example,” Turner’s president, David Levy said.
“This complementary live stream on Twitter – from the distinct vantage point of the fan-voted, most coveted player on a given night – will provide an additive experience for fans.”