MLB Signs Partnerships For Interactive Content And Wi-Fi 6
he MLB has announced a four-year partnership with interactive media production company, Tagboard, to create interactive content and experiences.
The interactive content hopes to improve fan engagement across in-stadium, livestream, and digital properties for the league.
Speaking on the new deal, MLB senior vice president of marketing, Barbara McHugh, said: “Our fans are increasingly connected to their digital devices at home, at the ballpark and on the go.”
“MLB continues to invest in efforts that enrich our fans’ digital and physical experiences; Tagboard has developed a strong reputation throughout our industry as a powerful platform and technology solution to help enhance these fan engagements.
“We look forward to furthering our collaboration as we bring additional interactive, immersive, and cross-platform experiences to our fans,” McHugh said.
In the last year alone, Tagboard has produce over 20 million pieces of content through its platform and worked with 16 teams across the MLB last season.
The partnership will see the MLB, MLB Network, and minor league baseball access real-time social media content to add into broadcast products and in-stadium productions.
The partnership with Tagboard comes after the MLB announced an expansion of its partnership with Extreme Networks.
As part of the expansion, Extreme Networks will install Wi-Fi 6 access points in bullpens and dugouts across all 30 stadiums to support the use of in-game iPads by teams.
Originally the deal, which was first announced last month, covered 16 stadiums.
Extreme Networks chief marketing officer, Wes Durow, said: “Major League Baseball is a technological pioneer in their innovative use of data and analytics in professional sports.”
“It’s our privilege to partner with MLB to help them build upon that leadership by finding new ways to leverage technology to elevate gameday for both fans and players.
“We will be providing high-density Wi-Fi 6 in ballparks to support rich, immersive fan experiences.
“And with the latest news this week, we are helping provide real-time game intelligence to players and coaches so they can continue advancing their level of play.
“Our work with Major League Baseball is just beginning, and we’ve only scratched the surface of how Wi-Fi, cloud and analytics will transform the game,” Durow said.