MKTG Sports & Entertainment Partner With FIBA Women’s Basketball World Cup
KTG Sports & Entertainment have announced a new commercial partnership with FIBA Women’s Basketball World Cup 2022 Local Organising Committee.
This deal will see MKTG support domestic partnerships on behalf of Sydney’s world-class basketball tournament commencing in September 2022.
MKTG will actively work with FIBA Women’s Basketball World Cup 2022 Local Organising Committee team to introduce Australian partnership opportunities to brands willing to innovate, align and resonate with the core values of basketball and women in sports.
This partnership will see the expansion of MKTG’s commercial relationships in the Australian sporting landscape, adding to long-standing relationships with the AFL, Cricket Australia, Football Australia, the World Surf League and Victoria Racing Club.
MKTG Asia Pacific managing director, Matt Connell, said: “Partnering with the FIBA Women’s Basketball World Cup 2022 represents a unique opportunity to associate with a global event that will be sure to capture the hearts and minds of Australians and play a significant role in driving the growth of basketball for generations to come.”
“Australia has firmly established itself as one of the most progressive supporters of women’s sports.
“We could not be more excited to engage with brands that will play a role in continuing this momentum, be a voice for the growth of basketball and support the Opals on home soil,” Connell said.
Local Organising Committee CEO, Melissa King, added: “We have partnered with MKTG to work with us to deliver a best-in-class and tailored partnership opportunity that focuses on delivering meaningful impact and return to the market.”
“MKTG have clearly demonstrated their level of expertise and understanding of what is required to establish authentic and strategic partnerships in sport.
“We are excited to align with MKTG and are confident that the partnership will deliver incremental value for the event and the sport of basketball,” King said.