Metricon Poised To Leverage New Melbourne Victory Partnership Extension
Metricon Homes will remain as Melbourne Victory’s Principal Partner for the next two years, whilst also increasing it’s social, digital and match day presence.
The Principal Partnership means the Metricon brand will feature on Melbourne Victory’s Hyundai A-League, Foxtel National Youth League, National Premier League Victoria and Academy team kits as a front-of-shirt partner.
“We are thrilled to continue our relationship with Metricon for another two years following a successful first season as our Principal Partner,” Melbourne Victory Chairman, Anthony Di Pietro, said.
“A key factor in the partnership renewal was that we are like-minded in our approach – Metricon supports families of all types, promoting values in line with the club’s own family-orientated philosophy.
“This renewed agreement shows faith in the direction of our club and highlights how we share common objectives to support the community more broadly.”
Metricon Homes Director and General Manager Victorian Housing, Peter Langfelder, echoed Di Pietro’s praise of the partnership and emphasised the partnership galvanises two strong organisations supporting one another.
“We have a long-standing association with Victory, one that we’re proud to continue in a formal sense as Principal Partner for the next two years,” Langfelder said.
“We know our beliefs and values align as businesses but importantly we see a significant opportunity for our brand to strengthen engagement within Victory’s community network.
Metricon will also have a strong presence at game days with signage and activations as well as social and digital integration that will allow Metricon to further engage with and provide value for Melbourne Victory members, fans and community.