Melbourne Stars Announce Three-Year Partnership With MG Motor
G Motor will become the new principal partner of the Melbourne Stars Women’s Big Bash League (WBBL) squad and hold a major partner position with the Big Bash League (BBL) squad.
Revealed ahead of the WBBL season, the new partnership will involve the MG Motor brand logo appearing on playing and training apparel, LED venue signage and vehicles which the players and coaches will be driving in summer.
MG Motor Australia and New Zealand chief executive officer, Peter Ciao, said he was excited to come to the three-year agreement with the Melbourne Stars.
“We are thrilled to be entering into a three-year major partnership with the Melbourne Stars,” Ciao said.
“Cricket is a classic summer sport and an iconic Australian tradition, and the Big Bash League has experienced phenomenal growth and popularity in recent years.
“As one of the original franchises in the competition, the Melbourne Stars have amassed an enthusiastic fan-base and are the most watched team, in the most watched sporting league in Australia, something which MG Motor aligns strongly with as a brand with a rich heritage of enabling excitement and fun.
“We are proud to partner with and look forward to cheering on the Stars throughout the season,” he said.
Melbourne Stars general manager, Nick Cummins, said: “MG Motor is built on a spirit of fun and innovation and it’s hard to find a better description for what the Melbourne Stars are all about.”
“It hasn’t been an easy year by any measure but having the long-term vision and commitment from MG Motor really puts us in an excellent position and we look forward to developing a formidable partnership and a great experience for our members, fans and new MG Motor customers.”
“Our fans and members love our club and the fun we deliver to them every year.
“We’re glad that MG Motor will be able to join us as we take this next step forward together,” he said.