Melbourne Racing Club (MRC) has renewed and expanded deals with five major sponsors for the 2019 Stella Artois Caulfield Cup Carnival and beyond.
Alongside Naming Rights Partner Stella Artois, the Club is proud to have re-signed a landmark five-year deal with Ladbrokes as Wagering Partner of the MRC.
The agreement will see the bookmaker continue its naming rights sponsorship of Ladbrokes Park (Sandown), as well as that of four Group 1 races across the year including the $2m Ladbrokes Caulfield Guineas and the $1m Ladbrokes Stakes on Ladbrokes Caulfield Guineas Day, among others.
The MRC has also re-signed deals with current partners Moët & Chandon, David Jones, Treasury Wine Estates and Diageo.
In addition to respective naming rights and partnership benefits, each renewed sponsor will be activating its partnership with tactical executions at different touchpoints during the upcoming spring racing season.
Peta Webster, MRC Chief Commercial Officer, says the continuation of these long term partnerships is a testament to the Club’s ability to create world class experiences for its guests.
“We are thrilled at the level of confidence each brand has shown in the MRC and our Carnival, as demonstrated by the fact that most of these partnerships were renewed before the existing contracts ended.
“We relish the chance to build brand experiences with our partners that speak to their audiences, and are already looking forward to seeing how we can further innovate and elevate those experiences across the next few years.
“These renewed relationships speak volumes about the direction we’re heading as a Racing Club, and we thank Stella Artois, Ladbrokes, Moët & Chandon, David Jones, Treasury Wine Estates and Diageo for the continued support.”
Jason Scott, Chief Executive Officer, Ladbrokes, confirmed that the partnership, which will see Ladbrokes remain Betting Partner of the MRC through 2023, is due to the progressive thinking and innovation of the MRC.
“Ladbrokes is strongly committed to supporting the Australian racing industry and its participants and we are proud to be the exclusive Wagering Partner at Caulfield, Sandown and Mornington as well as securing naming rights to a host of Group and Stakes races headlined by the Ladbrokes Caulfield Guineas and Ladbrokes Blue Diamond Stakes.”
Further details about the 2019 Stella Artois Caulfield Cup Carnival and activations are yet to be revealed, with the Club hinting at a few surprises to be announced in the coming weeks.
The 2019 Stella Artois Caulfield Cup Carnival begins on Saturday 12 October 2019 with Ladbrokes Caulfield Guineas Day, followed by Catanach’s Jewellers Blue Sapphire Stakes Day on Wednesday 16 October 2019 and culminating on Stella Artois Caulfield Cup Day on Saturday 19 October 2019.