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Melbourne Boomers And Townsville Fire Announce Commercial Partnerships

T
he last week across the WNBL has been highlighted by two commercial partnerships, including a new deal for the Deakin Melbourne Boomers and an extended deal for the Townsville Fire.

The Boomers announced property group, Mirvac as the club’s new naming rights partner of the Boomers Academy program with a three-year partnership.

Boomers general manager, Christy Collier-Hill, said: “There is nothing better than seeing the excitement and joy of young girls who participate in these clinics when they meet their idols and develop a life-long passion for basketball.”

“We are so excited for that to continue for another three years thanks to the support of Mirvac.

“Growing female participation in sport is all about building confidence and looking towards the future, and the Boomers Academy does exactly that,” Collier-Hill said.

Mirvac general manager of residential Victoria, Elysa Anderson, said: “Our communities are designed to bring people together and to inspire healthy living, which aligns with the Boomers Academy’s focus on creating opportunities for young people to engage in local sport and an active lifestyle from an early age.”

“We look forward to continuing our strong track record of reimaging urban life in an exciting future community coming to Wantirna South, where we plan to create a socially and environmentally sustainable neighbourhood for future generations,” Anderson said.

The news came after the Boomers announced the Academy would return from a 12-month break due to the COVID-19 pandemic, starting with a range of clinics led by Australian Opals and Boomers star, Tess Madgen.

Elsewhere in the WNBL, the Townsville Fire have announced the return of the Townsville Fire School Program with the support of a three-year, Queensland Government sponsored program to address youth unemployment, education, obesity, and suicide.

As part of the program, the Fire encourage physical and mental wellness across North Queensland schools with over 50 visits each year.

Member for Townsville, Scott Stewart, said the program will allow school students in Townsville and surrounding towns to engage with the Fire will addressing getting active, nutrition, resilience, and motivation through positive role models.

“The Townsville Fire are exceptional role models, demonstrating the benefits of teamwork and living a healthy and active lifestyle, and their drive to provide programs which address real community concerns should be applauded,” Stewart said.

“The Queensland Government is proud to be supporting Townsville Fire over three years to roll out this important program, and I encourage all schools in the region to get involved with the Fire,” he said.

Townsville Fire general manager, Sam Pascoe, said: “Our sessions, on and off the court, delivered by our players and coaches, and there is genuine enjoyment in what we do.”

“We know the value of the Fire School Program to the regional community and visit all schools in Townsville and within a 200km radius of the region,” Pascoe said.