New Zealand Rugby (NZR) Board Chair, Brent Impey, said: “We are delighted that Mark has put his hand up for this role.
“He has been an incredibly insightful director on the Board, and at the international rugby table, he has been a sound and respected voice.
“This is a very exciting time as Mark starts to transition into the role, working closely with Steve at the Rugby World Cup in Japan.
“Mark will vacate his seat on the Board when he officially starts, and his appointment also creates an extra seat on the World Rugby Council which we will consider in due course.
“With fans consuming rugby in so many interesting and modern ways, with the future of our international competitions still being shaped, the evolution of the women’s game towards professionalism, the on and off-field success of the All Blacks and the prospect of a new All Blacks Coach – there’s never been a more perfect time for a new CEO to start.
The former midfielder, who played nine tests between 2000 and 2002, becomes the first former All Black to be appointed as a NZ Rugby CEO.
“I have really enjoyed my roles on the Board and at World Rugby but I am truly excited by what this opportunity offers,” Mr Robinson said.
“I have a clear vision to continue to grow the great work already established under Steve’s watch and recognise the significant responsibility we have in ensuring our game continues to flourish at all levels.
“With 160 staff based around the country, world-leading teams and competitions that traverse the entire calendar, I am humbled that the Board believe I can help add to our legacy.
“There are some amazingly gifted, talented and hardworking people in and around New Zealand Rugby, and I am honoured to be given an opportunity to lead some of the best people in the world, in their field.
“There are exciting challenges ahead for rugby, and I look forward to working with the Board and the entire team at New Zealand Rugby, to keep New Zealand Rugby at the front of hearts and minds of New Zealanders and black team fans all over the world.”
Steve Tew was appointed as NZ Rugby’s CEO after the 2007 Rugby World Cup and had declared in June that he wanted to step aside after the upcoming World Cup in Japan.