Land Rover Australia’s ‘We’re For Rugby’ Sponsorship Campaign
Land Rover Australia has released their ‘We’re For Rugby’ campaign to highlight their support and sponsorship of Rugby.
The campaign will be broadcast on TV, including digital and social media platforms, with the intention to position Land Rover as part of the rugby journey, ‘no matter where it starts or how it ends’.
The commercial features the journey of Qantas Wallabies captain Michael Hooper from his days at the Sydney University Football Club to the most important games of his career.
Tim Krieger, Jaguar Land Rover, general manager of communications and public relations, said in a statement: “Land Rover has been a long-standing partner of rugby, both globally and locally. The work aims to highlight this by focusing on Wallabies captain, Michael Hooper.
“The highs and lows of where his rugby career started and the determination needed to reach the pinnacle of the sport today, perfectly complemented what we hoped to achieve with our sponsorship of the game.”