Creative agency KOJO Sport will deliver creative sports presentations for both the Women’s and Men’s T20 World Cup tournaments after being awarded the contract by the International Cricket Council (ICC) T20 World Cup 2020.
The contract includes delivering the in-stadia sports presentation program and extends to entertainment in the stadium precinct to enhance the fan experience, which will be on display in the eight host cities and 13 venues right across Australia.
KOJO’s extensive experience, proven creative processes, world-class technology and previous work with Cricket Australia cemented the contract win, according to ICC T20 World Cup 2020 Local Organising Committee CEO, Nick Hockley.
“KOJO was the standout choice for the T20 World Cup,” Hockley said.
“They are passionate about the game, have extensive experience and demonstrated some really innovative and creative ways to engage fans of all ages.
“T20 cricket has been at the forefront of combining sport and entertainment.
“It is fantastic to have a local success story, KOJO, join the team that will put on a spectacular show in 2020.
“We are privileged to be hosting both the Women’s and Men’s T20 World Cups at some of the best stadiums in the world, and we know KOJO’s creativity and expertise will ensure a memorable experience for fans from across Australia and for visitors from around the world,” Mr Hockley said.
For KOJO Sport, the win follows their appointment by Cricket Australia to deliver the Men’s and Women’s International Cricket Sports Presentation program nationwide for the next three seasons.
Stephen Lord, KOJO’s CEO, said this is a great achievement and reflects the team’s commitment to delivering outstanding sporting results.
“Our sole purpose as a company is to captivate audiences, we have had the honour of working on cricket events across Australia for the last five years and winning the ICC T20 World Cup contract is a huge achievement by our team.
“Fan engagement is at the very core of our sports presentation programs, and KOJO’s team of strategists, creatives, producers, production crew and technical managers are all well versed in placing the fan at the centre of everything we do.
“We want to engage and lift the fan experience from the very onset of their journey, starting with activations outside the venue precinct.
“Our Fan-X methodology will help attract new audiences, grow attendances and deliver exceptional match day experiences,” Mr Lord said.