Foxtel has secured the services of the renowned and much-loved head of Big Bash League, Kim McConnie, to become the new head of sport for the subscription TV operator.
Representing Cricket Australia and presenting at Ministry of Sports recent Women in Sport Summit, Kim McConnie spoke about the journey of women competing in the big bash league and the success the WBBL has achieved.
Prior to joining the Big Bash League in 2017, Connie spent 14 years with Pepsico, including four years as the group’s New York based senior director of sports marketing.
Kim will replace Adam Ballesty as head of sport, with her appointment effective 8th April.
In a statement to staff, Foxtel CMO Kieran Cooney said: “We are thrilled to announce that Kim McConnie will be joining Foxtel as director of marketing – sport.”
“Kim has an impressive media and sport background, most recently the GM of The Big Bash and prior to that has over 12 years of diverse marketing leadership experience within PepsiCo globally, most prominently, Sports Marketing in the US.
“This is a key appointment for Foxtel and we are very excited that Kim will be joining the team. We are looking forward to her arrival next month.”