Ministry of Sport

Kayo Sports Partners With Thuuz Sports To Utilise Artificial Intelligence

Australia’s sports streaming service, Kayo Sports, has linked up with US media production company, Thuuz Sports, to integrate automated highlights into the over-the-top (OTT) platform.

Owned by pay-TV operator Foxtel, Kayo Sports will utilise artificial intelligence (AI) driven technology to record metadata on fan engagement and sentiment around individual sporting events to tailor highlights packages for the use of rights owners and media partners.

Marking the company’s first venture into Australia, executive vice-president of Thuuz, Wayne Sieve, told Sportcal: “They [Kayo] needed something quite specific and we’re able to service that.”

“They have a huge amount of content and are in sports we wanted to do.

“It’s about how can I create not just customisation, with mobile and OTT, but personalisation?”

The partnership is already underway, with Thuuz providing production support around Kayo’s coverage of the ongoing Cricket World Cup in England and Wales.

Going forward, the company will also curate highlights packages to Australia’s home cricket matches, the Rugby World Cup in Japan, the Basketball World Cup in China, and Australian soccer’s A-League.

“Kayo is transforming the way fans consume sport,” Kayo’s chief executive, Julian Ogrin said.

“This new partnership will help deliver more ways to watch, when and how they choose.”

Kayo, which officially launched last November in collaboration with Australian telecommunications company Telstra, includes live and on-demand coverage from 50 different sports and leagues.

Shaun Carney

Shaun Carney