Kayo Sport’s Data Reveals Surge In Content Consumption And Subscriber Numbers
Kayo Sport has today revealed new figures that show a surge in subscriber numbers and an increase in content consumption by sports fans on the Australian multi-sport streaming service.
The figures are highlighted by over 25 million hours of content viewed in the three months to June 2019 and a subscriber base of more than 380,000, of which 331,000 are paying users.
Time spent on Kayo reached approximately 8.5 hours of weekly user viewing in June with the average customer watching 6 of the 50 different sports available on Kayo each week.
The recent Cricket World Cup delivered Kayo its biggest audiences since launch with nearly eight million hours of cricket content streamed across the six-week competition.
An average of 175,000 watched Australia’s matches, with 187,000 watching India’s matches, with the most-watched game being the New Zealand v England final with 220,000 users, followed by the Australia v England match on 25 June with 219,000 users.
“To have streamed over 25 million hours of content in just three months with customers watching over 8 hours a week and cricket matches reaching 220,000 users is massive,” CEO of Kayo Sports, Julian Ogrin said.
“The team has built a fantastic product and platform that can deliver an average of 400 live-streamed, high-definition events across any weekend.
“And as more and more Aussies stream content, we will continue to optimise the service to ensure we are always delivering the highest streaming quality possible.
Across other codes, AFL fans are watching an average of 3.5 hours each week, with some regular-season games reaching over 100,000 users including the West Coast v Richmond clash on 18 August watched by 130,000 users.
NRL fans were also watching an average of 3.5 hours each week, with some regular-season games reaching nearly 70,000 users.
Rugby is already drawing large audiences ahead of this month’s Rugby World Cup with over 80,000 users watching the first Australia v New Zealand Bledisloe Cup Game on 10 August.
Ogrin says the team is also working on the “complex task” of combining Kayo’s user viewing numbers with Foxtel’s OzTAM viewer data to show the combined reach for the purpose of engaging with advertisers.
“For example, the Richmond v West Coast AFL match on 18 August reached an audience of 628,000 across FOX SPORTS, Foxtel Now and Foxtel GO, making it the third most-watched Sunday game on Foxtel this season,’ Ogrin says.
“When you add Kayo’s 130,000 unique users, the Foxtel Group is reaching a very large and diverse audience.