Illawarra Hawks Look To Grow Presence In US Market With SLAM Deal
The NBL’s Illawarra Hawks are looking to capitalise on the presence of high-profile US signing, LaMelo Ball, announcing a deal with SLAM Media Inc. for the 2019/20 season.
The announcement with SLAM, a full-service basketball media company, will see them take the lucrative position of Front of Jersey Sponsor on the Illawarra Hawks Home and Away Jersey for the NBL20 season.
The deal will increase the exposure of the Illawarra Hawks into an international market, predominately in the USA and Illawarra Hawks General Manager, Mat Campbell, said he was looking forward to the opportunities in the upcoming season.
“Today’s announcement marks a major milestone for the Illawarra Hawks ahead of what is to be the most exciting season in the club’s history.
“This partnership with SLAM provides synergy between two great brands that will see unprecedented international exposure for both the Hawks and SLAM, as well as the NBL and Australian Basketball.”
SLAM’s Chief Operating Officer, Dave Schnur, is also looking forward to the partnership.
“We’re always looking for ways to diversify our marketing strategy and this is a great opportunity to uniquely align with a team featuring top American talent in one of SLAM’s most popular markets,” Schnur said.
SLAM remains one of the most influential media outlets for basketball around the world, sporting over 10 million fans across its various channels.
In its 25-year history, SLAM has published over 200 issues and features the biggest names in basketball on its cover.
The Illawarra Hawks first official game of the NBL season is due to tip-off on October 6 at the WIN Entertainment Centre.