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ICC Launch Cricket OTT Platform ICC.tv

T
he International Cricket Council (ICC) have partnered with Endeavour Streaming to deliver an over-the-top (OTT) streaming platform called ICC.tv.

The new platform made its official debut in airing the World Test Championships Final between New Zealand and India in markets where the ICC had no broadcasting partners.

The ICC report its ICC.tv coverage of the final used “34 cameras and best-in-class enhancements” in its broadcast of the match and produced its own “30-minute pre-matchday build-up, lunch and tea interval shows and a post-matchday wrap-up show.”

The free service provides fans with access to a variety of cricket content including features and archival content, and is available through the web, iOS, Android, Chromecast and Airplay.

Endeavour Streaming senior vice president, Peter Bellamy, said Endeavour was proud to be delivering this product with the ICC.

“We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base,” Bellamy said.

ICC head of digital, Finn Bradshaw, added: “The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv.”

In addition to the final, ICC.tv currently delivers past ICC awards, episodes of ICC Cricket 360º, documentary Cricket in Colour – Story of the 1992 Cricket World Cup and more.

The ICC is yet to announce what other events will be available on the service and it is unclear if content on the upcoming ICC Men’s T20 World Cup will be included on the platform.

Yesterday the ICC confirmed the competition would be moved to the UAE and Oman due to the COVID-19 situation in India however, the Board of Control for Cricket in India (BCCI) will remain the official hosts of the event.

ICC acting CEO, Geoff Allardice, said the priority is to deliver the competition safely and in full.

“Whilst we are incredibly disappointed not to be hosting the event in India, the decision gives us the certainty we need to stage the event in a country that is a proven international host of multi-team events in a bio-secure environment,” Allardice said.

According to the ICC, the event will now be held in Dubai International Stadium, the Sheikh Zayed Stadium in Abu Dhabi, the Sharjah Stadium and the Oman Cricket Academy between October 17 and November 14 2021.