Ministry of Sport

French Football Giants secure sponsorship for their esports team

French football giants Paris Saint-Germain (PSG), has secured a sponsorship deal with American energy drink brand Monster Energy for their esports team.

The PSG.LGD players will now display the Monster Energy logo on their kits throughout the DOTA2 competitions after signing a one-year deal.

It is the first ever sponsorship agreement concluded since the association between Paris Saint-Germain eSports and the Chinese organization LGD Gaming, back in February.

This partnership occurs on the eve of the first participation of the club to The International, the world championships of Valve’s MOBA which will take place from 15th to 25th of August in Vancouver.

Esports manager at Paris Saint-Germain, Yassine Jaada said: “Monster is part of those referent brands on the esports world stage.

“This brand is the one Paris Saint-Germain eSports needed to sustain its legitimacy and validate the project we started with LGD a few months ago.

“We are proud of that trust and are now looking forward to growing alongside Monster Energy.”

Director of merchandising and diversification for Paris Saint-Germain, Fabien Allègre added: “For the past four months, our Dota 2 team has been keeping improving and achieving great performances.

“We are pleased today to welcome Monster Energy in the PSG eSports family and share this pioneering adventure that Paris Saint-Germain started almost two years ago.”

“Together, we will work to promote our respective brands amongst young people in China and around the world.”

Monster’s footprints in the esports industry include partnerships with teams including Alliance, Fnatic and Evil Geniuses.

Shaun Carney

Shaun Carney

119 comments