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LEEDS, ENGLAND - APRIL 19

Football Clubs Gain Energy From Sponsorship Deals

T
op-tier Football Clubs, Leeds United, and Aston Villa opt for energy drinks in their latest sponsorship deals.

Leeds United has partnered with energy drinks brand Boost Drinks, in a one-season deal for their 2021/22 campaign.

The deal secures Boost branding in and around Leeds’ Elland Road stadium, as well as the Thorp Arch training ground.

A range of Boost products will be available at the stadium on match days and in Leeds United retail stores.

Leeds will also promote the brand across its digital and social media channels, and work with Boost on fan initiatives. 

Boost Drinks founder and chief executive, Simon Gray, said: “Leeds United are a huge Premier League club with a global fanbase, including some of the most passionate supporters in the industry.” 

“We recognise that we share a similar value set with Leeds United, are both brave and ambitious challenger brands, and are enjoying strong achievements. 

“It’s an honour to be able to associate ourselves with such a prestigious club steeped in history,” Gray said. 

“Leeds United’s executive director, Paul Bell, added: “Boost is a strong challenger brand within its sector and shares similar values to the club, we are looking forward to working with and supporting Boost on the next phase of its brand growth both in the UK and internationally,” he said. 

Furthermore, in their own energy drink deal, Aston Villa has announced a two-year deal with Monster Energy, where they will see Monster promoted across online and social platforms. 

Aston Villa’s chief commercial officer, Nicola Ibbetson, said: “We are delighted to welcome Monster Energy to Aston Villa as the Club’s Official Energy Drink Partner.”

“Monster Energy is a global brand that are dedicated to enhancing the world for both athletes and fans.

“We look forward to working [with] them over the next two years,” Ibbetson said.