Ministry of Sport

First Ever Backs Up NBL Partnership To Sign Apparel Deal With Softball Australia

Current Apparel Provider for the National Basketball League (NBL), First Ever, has just signed an apparel deal with Softball Australia that will see the sports performance brand to supply all Australian team uniforms and retail fan merchandise.

The new deal will also include the Aussie Diamonds development tours, International Friendship Series and the innovative world first, Summer Slam – Fully Loaded Softball.

As well as supplying premium quality uniforms for Softball Australia athletes, First Ever will also stock merchandise for softball fans to purchase online and at select tournaments.

“This partnership between Softball Australia and First Ever will see a new refreshed and innovative look of all the on-field garments for the Summer Slam competition, Development Tours and National programs,” Chief Executive Officer at Softball Australia, David Pryles, said.

“We’re delighted to announce that all softball Associations and Clubs around Australia will now be able to partner directly with First Ever too.”

Justin Kestelman, Chief Executive Officer of First Ever, said they are excited to partner with Softball Australia and capitalize on the recent success of the Summer Slam – Fully Loaded Softball Series and assist in kitting out athletes involved in National programs.

“We are very excited to be partnering Softball Australia on bringing an elevated design aesthetic and product to the sport,” Kestelman said.

“Softball is on the rise with the recent success of their inaugural Summer Slam tournament and we look forward to collaboratively creating new ranges for fans of softball.”

Shaun Carney

Shaun Carney