The 2019 FIBA Basketball World Cup has delivered record-breaking global engagement and a total cumulative average television audience increase of over 80 per cent compared to the 2014 event in Spain.
FIBA teamed up with over 70 broadcast partners to deliver coverage in 190 territories, resulting in a TV audience reach of over three billion, whilst also generating a further 1.5 billion video views on social media.
The final alone had a total global reach of 160 million, while in Spain, over 10 million tuned in while 6.2 million watched the full game, making it the country’s most successful basketball game ever.
Releasing the findings, FIBA Secretary General, Andreas Zagklis, stated: “The FIBA Basketball World Cup 2019 has been the World Cup of a new era and of new records.
“On the court, players set new standards and off the court we saw our largest ever audience reach on TV and social media.
“These record statistics are more than just numbers, they tell the human story of how globally-loved basketball is.
“They demonstrate that more fans than ever are watching and engaging in the FIBA Basketball World Cup, which has evolved into a successful major sporting event.”
The official FIBA Basketball World Cup 2019 mobile app, presented by Tissot, was downloaded over two million times, giving fans a personalized experience, with the ability to follow favourite players and teams.
The app, which also enabled fans to receive live statistics and watch video highlights of the most memorable moments, had 146 million views throughout the World Cup combined.
On-site attendance at the World Cup marked another positive for FIBA, with total attendance for the event reaching close to 800,000 (794,951).
Spain completed their undefeated run at the FIBA Basketball World Cup 2019 in China with a 95-75 victory against Argentina in the Final to capture the Naismith Trophy at the Wukesong Sport Arena in Beijing.