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FA Partners With Getty Images For Visual Strategy

E
nglish football’s national governing organisation, the Football Association (FA), has announced a new partnership with Getty Images set to become the organisation’s official photography partner.

The multi-year partnership will see Getty work with the FA to deliver an integrated visual strategy support the FA’s 2020-2024 Time For Change initiative aimed at making football a more diverse and inclusive sport for every community across England.

As part of the deal, the two organisations will launch a collection of historical FA content regularly updated with the latest coverage of matches, on Getty Images’ global platform.

FA commercial and marketing director, Kathryn Swarbrick, said: “Imagery is such a powerful tool when it comes to capturing moments, emotions and passion from fans, coaches, players and all those involved in football, so we’re thrilled to welcome Getty Images as our official photography partner.”

“Following the launch of our new strategy, Time For Change, we are committed to making football representative of all society.

“With Getty’s fantastic platform, experience and network we know we can deliver on our objective and showcase that football is for all,” Swarbrick said.

Getty Images global head of content, Ken Mainardis, said the deal will see Getty’s photographers cover a range of FA matches, competitions, and events with exclusive access.

“In a time when imagery has never been more important in bringing football closer to its fans, we are very proud that the FA has placed its trust in Getty Images’ award-winning specialist sport photographers and best-in-class editorial events team to help make football more accessible to all,” Mainardis said.

“This partnership goes beyond simply creating exceptional visual content, we share the FA’s commitment to making football a more diverse and inclusive space and will harness our editorial expertise and our industry leading visual research to support the FA in realising these goals,” he said.