Back

Extreme E Signs Chinese Broadcast Deal After Inaugural Race

A
fter the new electric off-road motorsport series, Extreme E, held its first ever race last weekend in Al Ula, Saudi Arabia, the series signed a new broadcast partnership with China’s CCTV for the remainder of the season.

CCTV broadcasted the inaugural race over the weekend on its digital platform and will show the remainder of the series across its digital platform, along with China Media Group’s (CMG) Cbox and New TV platforms.

Extreme E chief marketing officer, Ali Russell, said the deal will expand the reach of the series even further across the country.

“We are delighted to have confirmed Extreme E’s broadcast on China’s CCTV.com as well as being available on its state-of-the-art apps, Cbox and New TV, these are hugely exciting technologies that will bring an even greater audience to our championships,” Russell said.

“One of the missions of Extreme E is to highlight climate issues and encourage change and we can only do that by reaching as many viewers as possible,” he said.

Also, before the opening race of the series, Extreme E announced insurance company, Allianz, as the official insurance partner and founding partner of the championship series.

Speaking on the Allianz deal, Extreme E CEO, Alejandro Agag, said: “Allianz is a brand with a long motorsport history and I’m incredibly proud to again be partnering with them on a new electrifying project.”

“Allianz supports and shows a real interest for sustainable motorsport and share many values similar to our own, including courage and confidence which you will see plenty of from the Extreme E drivers at our first event in Saudi Arabia this weekend,” Agag said before the event.

Allianz global brand and customer experience officer, Hector Muelas, said: “We are proud to support Extreme E on their ambitious path, highlighting the impact of climate change and showing care for our environment by executing the legacy projects in affected areas.”

“Together we want to shape the future of electric mobility and enable the usage of clean technologies as part of the Allianz long-term sustainability agenda,” Muelas said.