Exclusive: Touch Football Australia Announce Partnership With Kayo
ouch Football Australia (TFA) has announced a ground-breaking partnership with Kayo sports that will see over 100 hours of Touch Football event content streamed exclusively to over 1 million subscribers live and free annually.
Australia’s leading premier sports streaming service Kayo, will stream all major national and selected state Touch Football events via Kayo freebies, commencing with the 2021 DoorDash National Youth Championship later this month.
The announcement of the partnership is the first step to achieving higher audience engagement and content delivery to a well-established platform consistently and professionally.
Touch Football fans can look forward to watching the following on Kayo, with more events to be announced:
2021 DoorDash National Youth Championships
2021 LiveLighter WA Super League
2022 WA State Championship Finals presented by LiveLighter
2022 Inferno National Tough League
2022 Opens Trans-Tasman Test Series
Touch Football Australia, GM Commercial, Tim Wyld spoke exclusively to Ministry of sport, saying the Two-year deal will broaden audiences and participation in Touch Football.
“The deal has been in the making for 18 months and will last for an initial two-year term,” Mr Wyld said.
“TFA has an existing partnership with Fox Sports for the elite NRL Touch premiership, but this is the first time we have expanded to include community and grassroots content.
“TFA is undoubtedly hoping this partnership will increase the profile and participation in Touch Football and see an uplift in commercial opportunities for the sport.
“Increased participation, new fans, enhanced accessibility and exposure are our primary goals, the partnership between Kayo sports and TFA will increase our profile and the professionalism of our content to reach new audiences, and to see increased benefits in the sport.
“This partnership gives us the ability to expand on the amount of content Australians are exposed to and achieve our goal to make every Australian aware of Touch Football.
“The partnership also provides a strong audience alignment for existing and future commercial partners by making the sport available to over 1 million Kayo subscribers.
Touch Football Australia, CEO, Jamie O’Connor said: “By placing our content on Australia’s largest sports streaming service, it enables us to showcase our sport and our athletes to a broader audience.
“It will be exciting for our participants and fans to watch our premier events live and on-demand on one single, professionally delivered platform,” O’Connor said.
“We’ve long been one of the most popular sports in Australia, and this new partnership will only serve to increase Touch Football’s profile and subsequently, further grow our participation.
Kayo, Director of marketing, Kim McConnie, added: “Kayo Freebies has been a game-changer for Aussie sports fans, particularly now when many aren’t able to watch their team in person, so we are thrilled to be able to bring so much great Touch Football content to Australia for free.