Euro 2020 Finals Record Huge Viewer Numbers

iewership numbers of the Euro 2020 finals between England and Italy reached a peak of 30.95 million viewers across the BBC and ITV during extra time.

The match marked the first time since 1968 Italy’s national team had won the tournament and it was the first time England had played in the final of a major tournament in 55 years.

SportsPro Media report the UK had an average audience of 29.85 million during the match, which was covered by public service broadcaster the BBC and on commercial network ITV, with Deadline reporting the majority of viewers (25 million) watched on the BBC.

The numbers surpassed the 25.2 million viewers who tuned into England and Germany’s semi-final match at the 1990 FIFA World Cup.

Combining the figures from both the BBC and ITV, “represent an 82% share of the available television audience and makes the game the most-watched broadcast in the UK since the funeral of Princess Diana in 1997,” according to SportsPro Media.

Audience numbers grew as England progressed further in the tournament with SportsPro Media noting; “England’s opening group game against Croatia peaked at 11.6 million viewers, meaning viewership nearly tripled over the course of the competition.”

The BBC report around 60,000 fans attended the match live at London’s Wembley Stadium, which has a capacity of 90,000 but was unable to utilize the extra seating with the final being held before the UK lift all COVID19 restrictions on July 19.

In Italy, the match reached an equivalent of 73.7% market share, with public broadcaster Rai averaging an audience of 18.2 million.

Rai’s viewership also reached its peak at the end of the match with audience numbers growing to 18.46 million during extra time, then again to 18.5 million during penalties.

Meanwhile in Australia, the game was available for free on Optus Sport, who have not released audience numbers.