ESPN Launch “Fifty/50” Initiative To Explore History Of Women In Sport And Culture
isney-owned ESPN is launching their new initiative, titled “Fifty/50”, commemorating the 50th anniversary of the 1972 passing of Title IX, the federal civil rights law that prohibits sex-based discrimination in any educational institution that receives federal funding.
The program will debut in June 2022, which will be declared “Fifty/50 month” as part of the initiative, and will feature 50 stories at the intersection of women, sports, culture and the fight for equality.
The coverage will be formatted in a variety of formats, including long-form reporting, documentary storytelling, podcasts, features and digital and social platforms.
Speaking on the announcement, chairman of sports content and ESPN, Jimmy Pitaro, said he cannot wait to see the project released.
“This initiative is an incredible undertaking by our team to provide a 360-degree view of the journey of women in sports and to underscore our commitment to telling women’s stories,” Pitaro said.
“Fifty/50” promises to be a project about a story in progress, examining where we’ve been and where we’re headed, and I am eager to see it come to life,” he said.
Executive vice president, commercial marketing, networks and ESPN, Laura Gentile, said this program gives the platform the opportunity to shine light on deeper issues.
“When we launched espnW in 2010, our goal was to create a platform to serve female sports fans more deeply and to shine a light on female athletes and women’s sports,” Gentile said.
“We’re proud of the work we do in driving that mission, and we are energised by the growth we’re seeing across both the sports and media landscapes.
“We’re looking forward to celebrating this milestone for Title IX and our country, and to highlighting the many triumphs and continued challenges we must work to overcome,” she said.