Dinsey owned ESPN+ has more than doubled its paid customer based in the last four months and Bob Iger, Disney’s chief executive, says Conor McGregor’s victory over Donald Cerrone at UFC 246 on 19th January as a key milestone.
Speaking to investors on 4th February, Iger said the service gained an additional 500,000 new subscribers for McGregor’s return to the octagon, while also bringing in one million pay-per-view (PPV) purchases.
The dedicated sports over-the-top (OTT) service has now surpassed 7.6 million subscribers in the US, more than doubling its paid customer base from the 3.5 million announced at the beginning of November 2019.
The dramatic increase in subscriptions has coincided with the expansion of the US media giant’s direct-to-consumer (DTC) business, including the recent launch of its Disney+ streaming platform, which has already amassed 28.6 million subscribers.
The two platforms form part of a US$12.99 per month bundle offer launched in the US back in November, with the Hulu streaming platform – also majority-owned by Disney – included in the package.
Overall, Disney’s DTC business achieved astounding year-on-year growth, reaching US$693 million in revenue by the end of 2019, up from US$136 million the previous year.