Global sports broadcaster Eleven Sports launches in the UK with free streaming initiative to attract new viewers.
Eleven Sports has acquired the right to show the 2018 PGA Championship rights in Britain and Ireland, starting with the Bellerive Country Club championship in St. Louis, Missouri from August 9-12.
Viewers will be able to watch the contest as part of a 7-day trial either on its online platform, via iOS and Android apps, and via its Facebook page.
Eleven Sports’ group Managing Director, Danny Menken said: “Launching Eleven Sports in the UK and Ireland with such a prestigious event as the 100th PGA Championship, confirms our position as a major player in the market.”
“We are looking forward to maximising this fantastic opportunity to appeal to existing golf fans through comprehensive free-to-air live coverage and analysis, while also growing new audiences with our fresh and innovative ways of delivering leading sports action.”
All four rounds of the PGA Championship will be shown live and free of charge through a seven-day trial of its digital over-the-top (OTT) service via http://www.elevensports.uk, as well as on its iOS and Android apps.
The various Eleven platforms will be launched ahead of the event, starting in early August, when details of how to subscribe and pricing plans beyond the PGA Championship will also be announced.
The Eleven Sports team will be on the ground at the Championship to capture all the action inside and outside the ropes, interviewing players and gauging the reaction from fans at the Bellerive Country Club.